| In recent years, With the sustained and rapid development of social economy in Ji'nan City, With the rapid increase in the amount of motor vehicle, The volume of traffic continued to increase, Center city traffic congestion situation is increasingly outstanding, Seriously restricts the social economic development of Ji'nan. The speed of City Road Construction and vehicle growth are not match. The relationship between supply and demand imbalance, in a fairly long period of time there will be a fundamental change. Therefore, the traffic demand management as one of the measures to solve city traffic problems, to alleviate Ji'nan traffic problems, it has important significance.This article introduces the domestic and international traffic demand management strategy research and practice condition undertook study to sum up, to extract our city can make use of transportation demand management policy, provides an important reference and basis. Research the city traffic characteristics and the main problems of Ji'nan, analyzes the main characteristics of traffic demand in Ji'nan city, Combined four phase traffic demand model, mainly from the reduction of traffic demand; traffic equilibrium distribution; optimization of city traffic structure on three aspects. And emphatically introduces the optimization of city traffic structure in the present stage the importance, And the need to take" pull"," push" combined approach to deal with the current traffic contradiction. "pull" is to accelerate the development of public traffic, strive for in a relatively short time to greatly enhance the level of public transport services. Put forward to accelerate the development of public traffic specific safeguard measures. |