The Characteristic Design Research Of The External Form Of Contemporary Headquarters

Developed countries economic system promotes private companies to become the creator of national economy in the slow history evolution. Due to the competition on production or sales, the companies gradually become a kind of commercial culture author. Quality, reputation, image, technical strength and other factors have became the company's essential factor to success. In addition to product and service providers to show their own strength, the company headquarters building has also become a strategic area about the company showing its publicity image. In today's world, big companies have built their own independent offices, and the headquarters building design is to make every effort to create a unique image.China's economy is in rapid development period, there also emerged with abundant of the enterprise or the company, with solid economic strength. The needs of the office building of different companies have multi-layered tendencies. A few large enterprises have also started to build the company headquarters to meet its own office needs.The main focus on the paper of the headquarters is to research their external form, by means of alignment, classification comparison, concluding the design characteristic and applicable conditions of the different types of the headquarters , with introducing features case to evidence. And then analysis the key points of design of the company headquarters external form, concluding the commonly used gimmick of design of company headquarters personalized.First of all, this paper discusses the basic problems of the enterprise headquarters building ,something about the feature of headquarters, the development of the external form characteristics, and the contemporary design trends, to analyze the basis of design features about the enterprise headquarters building external form. And the paper also discusses the relevant factors which influence the enterprise headquarters'external form design, to provide the breakthrough point for analysis the external form of enterprise headquarters.Secondly, the paper will combine the theory with practical cases, basing on the entity elements and inner attributes of external form from, for analyzing the external shape design technique and example. Then the words sum up the analysis, to help us getting a variety of enterprise headquarters building external shape design strategies.Finally, this paper takes the Readers Headquarter design project for example, which lies on the sino-singapore eco-city anime park, introducing the design features of the external shape design and expression in specific engineering design of the enterprise headquarters building.