Mass Media Clothing Popular

Mass media as a necessary means and tools of human's daily communication and information transfer shortens the distance between people,plays an important role in the development of human society. Clothing also is an indispensable tool of mankind, in modern society,clothing no longer confined to fend off the cold,as a carrier of culture,it also is a symbol of people hearts'expression,and a symbol of a lifestyle.Mass media is not a trivial matter in the process of clothing popular construction. This paper studied the function of mass media in the construction of clothing popular,revealled the law that the clothing passively accept the influence of the mass media, benign guidance of the mass media to the clothing,to enable participants of clothing popular fully aware of the importance of mass media in clothing in practice. Firstly, this paper analysed the system of mass media systematically to introduce the relation of mass media and clothing,the function of information dissemination of mass media is a necessary condition to the popular of clothing,promotes the development of clothing popular. Secondly.this paper studied the role of mass media in the construction of the clothing popular, such as promotion of clothing fashion by the the information,the building of mass media prestige and olivier strelli,the maintenance of cosumer rights and mass media,proved the profound impact of mass media to the clothing popular. Finally, based on the above theory and examples,this paper takes the influence of mass media to the clothing as the mainline,gives some suggestion upon the guidance of mass media to the participants of clothing popular,provides some constructive theory for the practice of the participants.