The Study Of Fashion And Cultural Influence

Focusing on Fashion and cultural influence can contribute to the essential understanding of apparel fashion industry.The thesis uses empirical way to investigate the influence power in the degree of costume fashion, designating that the culture influence of costume fashion lies in the culture of costume individual, costume industrialization, costume enterprise and costume folk-custom. And this portion also points out that the influence of apparel culture can be strengthened through the channel of popular professional forecasters, popular brand building, and associated industry publicity.Besides that, the thesis also includes the viewpoints that the culture of popular clothing have the developing directions of majoring in strong mainstream with minoring in characteristic echo, majoring in multi place-based and minoring in normalization, majoring in interacting with each other with pushing ahead individually and man-made and majoring in personal operation with minoring in naturally occurring.This thesis conducts in-depth research into costume prevalence and culture influence from above angles, trying to deeply understand the role of costume prevalence and culture influence in costume industry and clarifying the relationship between the two. This thesis also analysis all kinds of factors promoting the two and represents the history and current situation of the prevalence of costume both at home and abroad under the action of the above two. The richness and Perfectibility of this thesis are ensured, as far as possible, under current conditions.