The Spectacle Research Of Avantgarde Fashion Shows

Since 1990S,the fashion shows have been changed a lot,both from the form and the content. The avantgarde fashion show is one type of them,they not only make people feel fresh and new, but also challenge the traditions of each historical stage. Nowadays a large number of foreign avant-garde fashion designers are unceasingly carrying on innovation; simultaneously, the domestic fashion designers continuously explore the fashion shows in their own way. Today, all the media and products construct a spectacle society in the highly developing commercial society. The spectacle on a macro level and the avantgarde fashion shows on a micro level are consistent in their way of transmission and final goal. The spectacle that the avantgarde fashion shows construct has profound influence on the brand, the consumer and the city turning into a world fashion center. The successful western avantgarde fashion shows are original in design concept, application of high- tech, the location, the setting, the lights and the music, which comprise a spectacle that is close to the market. As representatives of Chinese avantgarde fashion designers, Ma Ke and Ding Yong interpret Chinese avantgarde from the Chinese philosophical perspective. Since China and the West have so many differences in their natural conditions, history factors, ethnic origin, and the concept of time and space, we should attach great importance to our own native culture and make ourselves mature with Chinese consumers and society when we learn from the successful experiences of the west. We can bring to the world unique avantgarde fashion shows with Chinese characters, and make the world know more about China. We believe that our Chinese traditional culture can have her own place in the world through the special cultural communication.