The Research And Application Of Mttess Terminal Display From The Detailed

In the era of brand competition, mattress can't succeed on its own. But to promote the realization of the system with terminal differentiation, and for this, we have to notice the importance of the terminal show.First, through the carpet network scanning and field investigation, this paper screens the domestic mattess brands, and conducts the technical characteristics research on these brand mattess, and sum up that the three technical indexes of mattresses are fabrics, filler and structure. Meanwhile, it will be preliminary summarized which is market performance regularity of each index.Then, it will be builded to provide more material to terminal show, which is the cognitive aspect of mattress use demand of different types of consumers, by the way of various literature material and market visitwhich can generalize the universality of consumers demand, meanwhile, through the forms of brain storming, establishing digital cards and 3D computer performance. Meanwhile, I have to study the classical theory of terminal display which involves space theory, color psychology, the natural and artificial illumination principle, Sensory properties of materials, and virtual shopping, etc.Finally, this paper is combining with an actual case, which will respond to the design process involved with consumers'value elements,hard and soft technology and so on, and then got an effective form of mattresses terminal showby deduction. This actual case wastestedby themarket and got an expected effect.Thus It is proved by fact that the method is practical and effectiveaccording to the furniture exhibition. This effort is contributive to the terminal show.