Research On Customer Relationship Management Of N Company

With the development of China’s national economy and people’s living standard,the consumption of coil coating has become one of the important signs of measuring the level of urban development.China’s coil coating market began in the 1980 s.After then,industry and infrastructure projects vigorously developed,China’s color steel production business has been rapid development,thus driving coil coating development.This case enterprise in this paper is coli coating business division under the foreign enterprise N group(hereinafter referred to as N company),which mainly for provides coil coating for industrial plants and other construction prec-cated color steel plate,as well as pre-coated color steel plates for home appliances.Since entering the Chinese market in1993,with the construction of color steel plate manufacturers,N company has obtained considerable development,maintenance of the first market share in the domestic market for a long time.The brutal growth in the early stages of the industry has led to severe overcapacity in the production of pre-coated color steel plates over the past two decades.However,in recent years,under the policy adjustment of supply-side reform,coupled with the tightening of environmental protection policy,the pre-coated color steel plate production enterprised giant merger with each other,the small sized pre-coated color steel plate manufacturers face seriously operational difficults.At the same time,the private enterprise coil coating technology continues to improve,quality differentiation gradually narrowed.Faced with servere maket competition,product and technological innovation advantages can not be alone.The traditional passive mode of operation and concept no longer adapt to the current competitive needs.In the process,there are also many contradictions and problems,which need to be improved and solved through higher management.Such as marketing philosophy,active customer relationship management,financial management and service capacity improvement.As the source of enterprise revenue and profit,customers must always manage and maintain the relationship with customers in the process of enterprise development,to win the trust of customers and maintain long-term cooperative relations.This paper focuses on the discussion of customer relationship management is an important part of enterprise management.Excellent customer relationship management is the guarantee of stable and continuous expansion of market share,to improve operating efficiency and return investors.This paper mainly studies the problems of customer relationship management in N company,and proposes effective methodology to solve this problem,so that the enterprise can enter a more benign development track.Through this communication and discussion,we can also conduct a comprehensive and effective sorting out of the existing problems of customer relationship management.This paper discusses the operating background,business model and application characteristics of N company,and discusses the current situation and business composition of customer relationship management in detail,to find out the existing problems in customer relationship management of N company.Through the research findings: i.The concept of customer management is backward;ii.Customer segmentation management to be improved;iii.Insufficient information sharing,which are the three main problems of N company in customer relationship management.Enterprises need to apply the theories related to customer relationship management to solve practical problems and put forward relevant improvement measures to improve the operating status of enterprises and develop steadily in the competition.In addition,any strategic adjustments and business improvements require safeguards in place.This paper also mentions the construction of corporate culture required for the improvement of the above problems,such as establishing a customer-centered corporate culture,reforming service system and process,and strengthening the application of information technology.Through the communication and discussion in these aspects,it can enlighten the customer relationship management of N company,improve the deficiencies of the current system,improve the management and operation efficiency,to promote the establishment of an effective customer relationship management system and promote the long-term sound development of the enterprise.As above mentioned,every enterprise’s success has its unique way of operation,while scientific management philosophy can be successfully cited.The economic benefit brought by customers is the direct source of the business income of enterprises.I hope this paper can share the advanced concept of customer relationship management,to provide reference value for various enterprises engaged in coil coating in China market to solve practical problems in the operation.Increment in the current market gradually become a stock market environment,the enterprise can combine its own characteristics,through to strengthen and deepen the customer relationship management(CRM),keen grasp customer dynamics,economics master degree of the satisfaction of customer needs,in order to accurately find the customer focus and the breakthrough point,specified by the business strategy,puts forward improving methods,provide a product or service to meet customer demand,improve customer satisfaction,promote the enterprise and the customer win-win cooperation,eventually lead to the stable development of the enterprise.