| With the trend of consumption upgrading,consumers have higher requirements for quality,healthy,safe,convenient and fast snack food is favored,and the market of country’s comprehensive snack food industry continues to expand.Under this background,LYFEN,as a comprehensive leisure food enterprise with high popularity and market influence in China,can provide methods and ideas for the development tactic of LYFEN by studying the diversified profit model of Shanghai LYFEN Co.,Ltd.,and can also provide experience for other snack food companies in the same industry.This article first simply introduces the present status of my country’s comprehensive snack food industry,and then analyzes the diversified profit model of LYFEN in detail.Among them,the overview of the basic situation of LYFEN consists of the development history of LYFEN,the composition of the main business of LYFEN and an overview of the sales model of LYFEN.The motivations for LYFEN to choose a diversified profit model include maintaining diversification of market risks,achieving economies of scale,and correcting target gaps.In terms of the performance of LYFEN’s diversified profit model,this article introduces the characteristics of LYFEN’s diversification of consumer groups,business channels and products.In terms of the composition of LYFEN’s diversified profit model,this paper expounds LYFEN’s profit points,profit objects,profit leverage and profit barriers.In this way,the advantages and disadvantages of LYFEN’s diversified profit model are summarized.Next is the application of the SWOT-AHP model in the optimization analysis of the profit model of LYFEN.After the research design,the qualitative analysis method of SWOT and the quantitative analysis method of SWOT are combined to establish a model to analyze the profit model of LYFEN.Finally,on the basis of the SWOT strategy quadrilateral On the optimization of the profit model of LYFEN,the choice of opportunistic strategy and pioneering strategy is made.Finally,this paper points out that LYFEN should increase brand investment to enhance the awareness of young groups,enhance product specialization to implement differentiated competition,strengthen information management to highlight the advantages of integration,accelerate the internationalization process to expand the diversified market,and further optimize LYFEN’s diversified profit model. |
