Guizhou Mobile Communication Co., Ltd. Human Resources Management Strategy

In 1998, the government took a series of measures to reform the telecommunication system. The reformation went through several stages: China Post was separated from China Telecom, government separated from enterprises and five more telecommunication companies came into being besides China Telecom—China Mobile, China Unicom, China Netcom, China Railcom and China Satcom. The monopoly was broken. At the same time, each group company set its own branches or sub-companies throughout China to build its own networks and develop its market. In Guizhou province alone, Guizhou Telecom,Guizhou Netcom and Guizhou Railcom have been competing for the fixed phone service; Guizhou Telecom,Guizhou Unicom and Guizhou Mobile telecommunication Corporation Limited (abbreviated as " Guizhou Mobile" in the following) are competing for mobile phone service. All the six companies have been competing for all the other services such as data service.Guizhou Mobile was set up in 1999. After these years, it is taking the leading role among all the telecommunication runners in Guizhou. But it is still lagging behind the first-rated telecommunication companies in China. Due to traditional concepts and ineffective human resources management, our staff don' t have the senses of danger, press, responsibility or mission. Some staff left the company. Some don' t give a full play to their ability. These surely hampered Guizhou Mobile from further development.The present competitive situation will be further broken with the issue of 3G running permission. Guizhou Mobile will face more competition and pressure. To keep and strengthen our present advantage, there is only one way—enhance the ability of core competition in which human resources reformation is the key because competition is actually the competition of management and talented staff.