Guizhou Mobile 3g Industry Chain Development Strategy Study

The 3G is the abbreviation of 3rd Generation, which means the third generation of Mobile Communication technology. Here are 3 kinds of ITU certificated standard :CDMA2000,WCDMA,TD-SCDMA.With the rapid development of telecommunication technology, especially data communication technology, different types of telecommunication service providers, such as content provider, virtual carrier, access service provider ,and application integrators, etc, are newly emerging. The telecommunication industry is further divided into different categories, and the traditional value-chain of the telecommunication corporations is experiencing lots of changes, which never happened before, In essence, they have more value-added process and value-added content, which bring the corporations change their strategies in different levels.This paper aims at analyzing and researching the positioning and development strategy of telecom operators in 3G industrial chain. However, there are many differences in industry value chain between 3G and 2G with the changing environment and advanced aspirations. So the telecom operators must examine and position themselves in the new value chain again, followed by redesigning their developing strategy.Due to the changes in the telecommunication value-chain and the market competition environment, it is essential to investigate the development strategies of the telecommunication carriers. In this thesis, based on the theories of value-chains, the changes with telecommunication carriers, and the identification of the dramatically-changing market competition environment, we proposed the development strategies; (1) implement the strategies; (2) setup a beneficial value transmission mechanism; (3) setup a fluent information-exchange mechanism; (4) strength the value-chain adjustment and management; (5) build the "WIN-WIN" corporation value-chain.Finally, based on the analysis of the opportunities and challenges confronted by Guizhou Mobile, the corresponding strong points and weak points, and the existing problems, we have proposed the following suggestions for Guizhou Mobile:(1) Implementing outsourcing strategy for those Non-strategic businesses, in order to improve the efficiency and save the cost. (2) uniformly lay out the information system and implement the running-supporting system, in order to fully share the resources.(3) cooperate with the other companies within the value-chain.(4) Focus on customers, improve the quality of service, and diversify sales methods.In this thesis, we have proposed the development strategies of telecommunication carriers based on the theory of value-chain. We have also combine the theoretical analysis with the practical case of Guizhou Mobile, Our research will be very important in both theory and practical applications.