Fortunes Of The International Freight Co., Ltd. In Jiangsu Development Strategy

With the twenty-year opening-up and reform as well as the rapid growth of foreign trade in China, our international forwarding industry is in the ascendant and has become a prevailing service industry with considerable dimensions. However, the international forwarding industry in China is characterized with "small, few, feeble, sporadic" at present. It stares Jiangsu Fortunate International Co., Ltd as a member of the forwarding industry in the face to establish its strategic orientation, consider and constitute doable stratagem for development. This paper brings forward strategic orientation of specialist in chemical logistics for Jiangsu Fortunate by analyzing current opportunities and menace the international forwarding industry faces as well as advantages and disadvantages in Jiangsu Fortunate with the help of classical SWOT analytic tool and PEST environmental analytic method. It also outlines the professional Blueprint for Jiangsu Fortunate as a chemical logistic company and puts forward a series of supporting conditions required for the realization of the blueprint, including stockpile of professionals in chemical logistics, the development of NVOCC, elevation of information degree and so on. In the drastically competitive forwarding industry, Jiangsu Fortunate breaks through the embarrassment traditional forwarders face by exercising the differentiation Strategy.