Business Development Model Selection Problem

Whether should choose the diversified management mode or specialized management mode in enterprise's development, it has been the topic that the theory circle and business circles have kept disputing all the time .The purpose of enterprise's management is only to obtain profits and make enterprises big and powerful. There are two way to make big and powerful: Either the diversification, or the specialization. On the choice of diversification and specialization, domestic enterprises mostly consider short-term interests and devoted to the development in diversification. They hope to catch the chances as many as possible, but have ignored the cultivation of the core competitiveness and sustainable development of enterprise. In reality, numerous domestic enterprises that once outstanding have carried on diversification efforts more or lessly, however, the crises and contabescence of these enterprises relate to the expanding in diversification.Modern economy has already entered the economic era of surplus of the buyer's market, if enterprises want to survive only be better than others and create moer valuable products .To realize this requires enterprises must be very professional. If one enterprise have a lot of products of kind, but with no competitiveness , the ones that then face in enterprises remain the inevitable failure.Say from the economics category, market economy must follow the principle of specialization's division. It requires enterprises to have clear specialities. In specialization and diversification relation, specialization is to rank the first forever, and the diversification can only withdraw to secondarily. Specialization is endless, and the diversification is limited. The basic principle of market economy is a specialized competition . World 500 tops in a conscientious and down-to-earth manner to work it out through decades in great majority.Though there have been diversification interludes in the middle, they realize finally specialization is that enterprises manage the best choice that is often won . So they both get back to the specialized road in succession now. This is a piece of kind enlightenment very undoubtedly to the domestic enterprises that still keen on to diversification at present.