China's Pc Industry Sales Channel Conflict And Its Management Study

21st century changed by fast development of PC industry, this has brought up the enormous market chance for native PC enterprises. China PC industry is radiating out the surprising vitality. But opportunity and challenge coexist, In the face of the basically ripe pattern of the world PC industry, nowadays PC market's competition situation has already entered the fierce state gradually. The market competition has already extended from the pure quantity and price to the external appearance design, brand, service, channel conflict etc. In the fierce market competition, the channel has already become one of the most important strategic resources of PC manufacturer.In order to survive, develop, strengthen in this highly competitive market, each PC manufacturer try hard , and expand it's own marketing channel, to the limit most heavy to let consumer touching product of enterprise this convenient while being possible. Thus it increases the sale's chance of each PC manufacturer's products. At the same time for keep appeal of price, PC manufacturers try hard to reduce circulation cost of marketing channel. These changes to the original marketing channel are very apt to cause the internal channel conflict. In addition, PC as a product of higher value, the seller are very easy to flee the goods or readjust the price behavior without authorization under enticement of profit, then it influences the long-term interest of PC manufacturer. So it is very important to each PC manufacturer that understand the channel conflict, handle to the channel conflict well, set up complete channel conflict control measure. Meeting the question many times in the management practice of the channel is the marketing channel conflict in our country. This is a eternal topic to perplex a lot of PC manufacturers too, and it has better realistic meaning to discuss channel conflict.This text has carried on the exposition of the basic theories of the channel conflict at first. Then it introduced the PC market channel conflict and its the manifestation, have carried on the detailed origin analysis to the PC market common channel conflict, and proposed corresponding solution. Finally this article designs measures to control the channel conflict of TH company.This article's innovation is: It studied the channel conflict in PC industry of our country as a target .It used the theory of the channel conflict effecting the channel...