Pneumatic Component Marketing Channel Conflict Management Of NG China Company Based On Channel Power

With China's rapid economic development and growth, multinational investment in China continues to boom, the competition among enterprises is becoming more and more intensive, marketing channels in the enterprise's survival and development, especially in competition play an increasingly important role.Since 1996, NG China began to establish offices in China. Compared to SMC and Festo set up at the same time, it far lagged behind them in the marketing channels and others, especially sales caused by previous factors. For example, sales in 2007 of NG China are one thirtieth of SMC's, one tenth of Festo's.In order to reduce NG China's marketing channel conflict-Out-Zone Behaviors and Price Competition, and greatly improving the efficiency of marketing channels, this article is based on Marketing Channel Conflict Theories and Channel Power Theories, analyzing the most prominent out-zone behaviors and price competition of NG China's existing channel conflicts in detail, exploring the real reasons, understanding the essence of the problems, proposing possible solutions.