Enhance The Thinking Of The Chengdu Office Properties In The 1990s The Management Level

Firstly , the paper sets forth the significance and necessity of the managerial level of Chengdu official real estate in 90's in real estate business, the companies providing housing service to the owners , still in the present aspects .Secondly, analyzing and studying the developing conditions of Chengdu real estate and business housing by a lot of materials and market investigation , thirdly comparing the advantages and disadvantages of the 90's business housing and recent ones , discussing deeply the flaws of the former in renting , developing situation and city planning .Then , on the analysis of the special environment of 90's business housing , the author discusses and puts forward the project of leveling the housing management : firstly , the right orientation ,reforming and strengthening the hardware and service , delimiting the targeted clients and adjusting the prices on the rational orientation ;secondly adjusting and improving the marketing strategy; thirdly upgrading the service level ; fourthly , improving the facilitation ; fifthly , using the regulation and control of the policy and laws, which would be the major one in following paper .Discussing the points in the paper with the experience of mine when I took part in the project planning in Tian Xiang Building during the studying process .Analyzing the background and base of upgrading the level of management using the analyzing tools: PEST and SWOT in the analyzing environment. Using the tool 4P in the ascertaining the orientation and marketing strategy .When studying how to level the service , using the service marketing and management theory .According to the special aspect of service , adding the 3P(stuff , showing and...