| Regional medicinal herbs trade centre is the trade centre whose single trade object ismedicinal herbs in a certain region. Chengdu has a long medicinal herbs trade history, andalso has always been the largest Chinese herbal medicinal distribution centre in western ofChina. As a western central metropolis, Chengdu has good infrastructure and strong abilityof absorption and radiation. These factors are supporting for Chengdu becoming a regionalmedicinal herbs trade centre.In China, the majority of research about building medicinal herbs trade and businesscentre is based on classification, and the analysis is mainly on the basis of specificdevelopment situation of Chinese traditional medicine industry. In this paper, the first partis about theories of regional medicinal herbs trade centre. And in the following, theadvantages and disadvantages of building regional medicinal herbs trade centre inChengdu will be discussed according to its specific medicinal herbs market situation, itsown weaknesses and external conditions. Factors analysis quantitative economics methodwas used to evaluate the comprehensive competitiveness of building regional medicinalherbs trade centre in Chengdu. Through this analysis, it is believed that Chengdu has greatcomprehensive competitiveness in urban development and commercial infrastructurecomparing with other big4medicinal herbs trade centres. These could be supports forbuilding a regional medicinal herbs trade centre. However, the medicinal herbs marketsystem construction and government support are still needed to be improved.From the basis of subjective and objective conditions analysis the regional medicinalherbs trade centre in Chengdu, the overall ideas of how to make Chengdu a regionalmedicinal herbs trade centre is mentioned by considering advanced experiences fromvarious countries and regions, cities and companies in different dimensions. This articlelocates Chengdu as regional herbs and trade centre which radiating the western, facing thecountry and forwarding the world. It is the perfect medicine business centre focus, enhancethe core competitiveness as the core, and strengthen the centre of influence and radiationintensity as the purpose. It is: set up a diversified and multi-level market system which isfocusing on medicinal herbs market and co-ordinately developing different markets at thesame time; by speeding up the construction of information platform and improving logisticsystem of herbs to improve the trade centre infrastructure; make sound development ofregional medicinal herbs trade centre; by leading the industrial structure upgrade ofChinese traditional medicine and encouraging science research and innovation to make a batch of companies with high value added products and market influence and improvecompetitiveness of Chengdu for being regional medicinal herbs trade centre; being strict onmarket supervision, improving service, ensuring quality of medicinal herbs and attachingimportance on brand cultivation to strength influence and radiation of Chengdu being aregional medicinal herbs trade centre. |