Hj Company Marketing Strategy Research

With the continued rapid growth of Chinese economy, the need and supply of electronic production are greater and greater,this has brought the rare opportunity for LCD industry and have offered the good external environment condition for LCD development steady in a quite long periodAs a representative professional LCD production company, HJ CO.LTD, because it has a tradition management system, though face fast development, encounter unprecedented challenge. The long-term standstill of marketing reveals the company, especially in the fields of the management and creation of marketing appears to be weak and fragile.To understand the reasons behind these phenomena, the author went deep into the company to conduct depth investigation. in many fields, such as from external environment to internal situation of market ,from the management of human resources to organization saturation etc, the author evaluates the basic situation of the company, based on the managerial knowledge ,especially the strategy management and marketing theory, obtained from the 2-year MBA studies, the author correctly analyzes the current problems facing the company, the marking and the reasonable utilization of various resources, the author from different perspectives also proposes a possible way-out for the adjustment and development of the company in marketing management and strategyWith the analysis of problems remaining as orientation , the author studies the marketing strategy of HJ ,based on market analysis, the author proposes in the thesis a new relationship strategy ,the Thesis focuses the construction and adjustment of marketing ,the setup of branch ,at last ,some suggestions the implementation of marketing strategy are put forward. If the thesis has some usefulness to further development as well as other companies in decision-marketing of marketing strategy it will be a great pleasure of the author.