Agricultural Bank Of China Sichuan Branch Bank Insurance Business

Bank insurance is the product of the mixed operation under the circumstance of financial integration. It is also a form of offering the banking and insurance products and services to the same target customers through a shared selling channel. In the environment of exacerbated global competition as well as the entrance into WTO, the banks and insurance companies are confronting with more challenge, such as the urgent task of elevating the core competitiveness. There lies the realistic meaning of developing China's banking insurance and it also reflects the strategic choice to accelerate reform development of the Agriculture Bank of China.This essay is based on thoughts gained from the writer's working experience on per rank of jobs related with banking insurance in the Agricultural Bank, the Sichuan branch as well as the theories and knowledge learned from MBA courses. On the basis of full and accurate investigation, the writer analyze deeply the problems existing in the banking insurance operation in the Agricultural Bank of China Sichuan Branch . Besides, the writer puts forward the strategy to develop the banking insurance operation at a faster pace based on the experience learned from the developing experience of overseas banking insurance .Firstly,introducing the concept, category and characteristic of bank insurance, This part also discusses the of ABC Sichuan Branch, analyses comparatively its present situation and features.Secondly, analyses the existing problems in the development of bank insurance of ABC, Sichuan Branch in respect of management body, operation manners and HR management etc. And it also analyses the reasons of these problems applying about throry.Thirdly, through analyzing the foreign banking insurance development history, points out their successful experience is worth referring to and learning by Chinese banking insurance concerning organizing framework, marketing, products innovation and enterprise culture.Finaly, considering the reality of ABC Sichuan Branch and in view of the major...