Yunnan Cigarette Industry Sustained Competitive Advantage

How to lasted Competitive advantage is the focal point of enterprise strategic theoretical research always and developing sustainable is the desire of every enterprise, this makes the research of competitive advantage getting unprecedented prosperity in recent years. However, we could not reach common recongition on the source , form , keep and the realization route of competitive advantage , do not also form generally recognized theoretical analysis frame;At the same time, each theoretical school is held as soon as resigning , enterprises know vague for competitive advantage and its continued essence, enterprise dies young and is hard continued reality, all of these challenge the traditional separated competitive advantage theory.The competitive advantage under development environment and it's continue is a very complex problem, which is closely linked with competitive environment, yet its decision factor lies in enterprise self. The various competitive advantages of enterprise strategic theory from different angles reveal the factors that influence enterprise's competitive advantage and its continue, accordingly, this paper makes the systematic integrated sight of competitive advantage, establish the analysis frame of competitive advantage, since competing the essence of advantage continuously, according to tobacco, profession is actual, build Yunnan cigarette industrial enterprise sustainable competitive advantage model.The first chapter and the second define the feature, intension and essence of the enterprise competitive advantage. The viewpoint of each theoretical school is combed and commented , states;General state the decision of competitive advantage factor and form mechanism;Differentiate at the same time for the concept that is related with competitive advantage. The chapter 3 elaborates the essence of continued competitive advantage from the aspect such as environmental essential factor, rent nature and the change course of competitive advantage to lie in that according to environmental and enterprise inside, condition is created continuously;since natural disposition and system aspects explains continued competitive advantage form;In practice and the knowledge of continued competitive advantage, reach some simple conclusion.Chapter 4 analyses Chinese cigarette industrial enterprise competitive advantage andthe feature of Chinese tobacco profession are developed the locus entered and characteristic, summarize the competitive characteristic of tobacco profession, develop tendency and the influence that it develops for cigarette industrial enterprise using 6 dimension power models for tobacco profession to analyses. Chapter 5 analyses through the comparison with major competitor as Yunnan cigarette industrial enterprise competes advantage, reach the conclusion whose competitive advantage does not has the condition of last yet;build Yunnan cigarette industrial enterprise continued competitive advantage model, elaborate competitive advantage have last mechanism is all sides body structure of essential factor with market power, industrial platform, system platform and key ability, as well as is continued compete control power and the continued power of the development unification of advantage deep level source;build the suggestion of Yunnan cigarette industrial enterprise continued competitive advantage. Chapter 6 draws a conclusion to the paper and puts forward concrete methods and suggestions.