Shekou Domestic Container Development Strategy

Located at the south end of Shekou Peninsula west of Shenzhen Special Economic Zone in the east bank of the Peal River Mouth, Shekou Port is the first port company founded in Shenzhen that mainly engages in goods handling and storage. Over years of development, the Company has established a business scope ranges from bulk minerals, food, cement and steel to containers for domestic trade, with the volume of goods loaded and unloaded in front among the ports in western Shenzhen.A study at Shekou Port's development strategy of containers for domestic trade, this paper first reviews the overall situation of Shekou Port and development history of containers for domestic trade. Based on analysis of internal and external environments, which include international, domestic and local economic environments;it then gives the external conditions for Shekou Port to develop containers for domestic trade. Through further analysis of its competitors (ports in Shenzhen and Guangzhou Port), Shekou Port's strength and weakness in developing containers business in domestic trade as well as its internal conditions and capabilities for further development are identified. On the basis of the above study and meanwhile taken into account the resources owned by the Port, the development strategy that can be adopted by Shekou Port is then defined by Quantitative Strategic Planning Matrixa and Analytic Hierarchy Process. Finally, the paper proposes policies and measures that are essential to the realization of Shekou Port's development strategy of containers for domestic trade.By applying theories in strategy, from qualitative and the quota angle the article intends to analysis the current situation Shekou Port faces and thus provides solutions for problems arising during the course of development. In order to provides the reference for other ports sustainable development ,the paper then provides grounds for its strategy of developing containers for domestic trade ,which can be referred to by decision makers in formulating company strategies .