Coal Value Of The Business Decisions And Its Strategic Choice

The coal is the most important foundation energy and strategic matter of China. Speed up development of the coal enterprise is inevitably request which guarantees the energy security of our country in 21st century. But the coal industry is different with other industry,it has the certain particularity and the law of development. We must aim at the present situation and the question of the coal enterprise to choose its advantageous and reasonable development strategy. The coal enterprise's core value actuation factor which wins the competition is enterprise's resources, the strategy and the organization. With the aid of company's effective administrative action in adapting situation, three mutually will turn into competitive advantage in the technical,financial, cost, security and innovation . It also is the company value. In three factors, the strategy is an activity factor which control difficultly. If you want to increase the company value unceasingly, you need to have the strategy which support value increases. In present objective economic environment, the coal enterprise is at the more advantageous competition position,the large-scale coal enterprise is so. In future time, the coal industry will have a stronger attraction. The contradictory of coal market supply and demand will exist in the long-time, but the contradiction will gradually turn to slow ness and achieve a balance finally. All these factors have decided the next development tendency of the coal enterprise. Namely, with the aid of reorganization and integration and uniting related industry the coal enterprise will develop in the direction which is the cross profession, the cross region, the cross system of ownership multiplex management large-scale or extra large type enterprise group, and develop in the direction of deep processing, clean environmental protection, comprehensive utilization , sustainable development. This article recommends using the EVA method as the basis and appraisal method which chooses as the strategy. Depending on computation and forecast EVA of strategic investment project to judge the rationality and implementation validity of the strategic choice. Base on its own strength and locates, the coal enterprise may use the EVA method to choose an advantageous strategic development direction which increases to the company value.