Hotel Product Development Under The Project Management Perspective

Product is the carriers for the corporation to participate in competition, and the link with the outside entities. The corporation has to improve, rectify the original products and create new ones with the purpose to attract customers, hold the market shares and keep the competitive advantage. The process of improving, rectifying and creating is called product developing. There exits some problems and difficulties in hotel product developing due to the characteristics of hotel environment and hotel product. The thesis starts from the actual state of hotel product developing, and gives out a series of problems of it by analyzing the hotel daily operation and hotel product developing, such as no technical product developing department in most of hotels, single form in product developing control, to be short of the stage of sample making, etc. The thesis introduces project management into the hotel managing theory, and then summarizes the advantages of project management in dealing with the problems of hotel product developing and the way to solve the abuses caused by hotel daily operation at the following part. Finally, the thesis combines the project management and actual product developing, and then gives out some results such as basic thought in hotel product modeling, constructing the strong matrix organization structure, the application in mile stone method and responsibility form, etc.