Cb Company's Competitive Strategy Research

With the rapid development of world information technology, Chinese Internet business also marches into the period of expansion, and the development of information technology drives the cost of broad-band network to reduce. Many broad-band network operators have participated in the construction and the operation of broad-band network. However, most of domestic broad-band network operators are faced with cruel competition in the market. How to make a competitive strategy which could suit the company itself is the primary problem which broad-band network operators have to consider.This article takes CB Company as the research object, and from the aspect of competitive strategy attempts to discuss that how CB could survive from the drastic competition of broad-band network market and develop. Firstly, the article elaborates present domestic broad-band network market situation as well as this company's competitive strategy. Moreover, using the 'Porter Competitive Model' and the 'Five Force Model' combined with the present situation of broad-band network market and the problems existing in the network operation, the article concludes that CB Company's competitive strategy is false. Thirdly, the article analyzes CB Company's competitive advantage in the broad-band network operation. Finally, the article suggests that CB Company should take use of the competitive advantage adequately to make the competitive strategy about differentiation and centralization, and cooperate with the Content Providers in the value chain. According to the strategy, CB Company could become profitable and be the leader in the broad-band network market finally. Simultaneously, the article analyzes the barriers which CB Company could possibly meet in the period of strategy implement, and supplies the corresponding solution to the barriers.