The Mpmg Methodology And Information Transfer

China has enjoined the WTO, speed of economy global is very faster. Marketing strategies decide the existence and development of enterprises. For this, need to usher in the marketing method(the MPMG(the Marketing Planning for Maximum Growth) method) .of the forerunner and the marketing analysis decision system of the development usages to raise the business enterprise marketing to manage to make policy the level with analysis.The key of the marketing lies in the need that identifies and satisfies the customer, but method of MPMG (Marketing Planning for Maximum Growth) is to put forward to establish the tight logic step of the best marketing planned and complete process and a series, provide a kind of type with single work and can be pay in the work method of the actual operation. The method of MPMG pass to the establishment of work the list and fill in, choose and obtain to plan the useful information for this business enterprise marketing. This paper used the data warehouse technique to carried out market investigation, the market analysis mold piece of the MPMG method system. It can preprocess the large number of data in database according to the selected subjects, then abstract the useful information, and furthermore analyze the information to support decision.This paper used the data warehouse technology to analyze MPMG marketing data. Firstly, the methods and steps were given to construct the marketing warehouse. Secondly, the raw data in the marketing database analyzed according to the selected subjects, and the methods to abstract subjects data were given. Thirdly, the query and analytical tools were designed to orienting subjects.