Dalian Locomotive & Rolling Stock Co., Ltd. Competitive Strategy

DaLian Locomotive and Rolling Stock Ltd.com is a traditional locomotive manufacturing enterprise, which had ever made great devotion on Chinese railway transportation development. In recent years, with the more and more competition in the market of the locomotive and rolling stock, the development of the enterprise faces with many threats and challenges. In the same time, the rapid development of the civil economy and the fast industrialism, are eager to expand the ability of railway transportation, enlarge the buying amount of the locomotive and rolling stocks, the demand of locomotive increase, all of these provide new developing opportunity for the locomotive enterprises. Facing with the opportunities and challenges, how to make competitive strategy and win the competitive advantage in the future market, are the main problem of the company. So this papers take company competitive strategy as the research subject and try to through researching on the competitive strategy help the company takes advantage of its strength to make out the strategy and keep away the risks, make sure the rapid and last developing.This papers is on the basis of the strategy management theory, uses competitive strategy theory, human resource theory, economics, marketing and so on, to analyze in details outer and inner environment, and grasp the strength, weakness, threat and opportunity. On the basis of these, make point that the Cost Leadership in the railway locomotive market and Differentiation in other market, also the carrying out methods.It is not long time that Chinese locomotive manufacturing enterprises take part from plan economics model and lack of competitive consciousness. Meanwhile, DaLian locomotive company is also a typical large-scale state-owned enterprise, with great representatives. Therefore the text has not only reference with other enterprise in the same trade, but also has reference with the other large scale state-owned enterprise to make out competitive strategy and take part in market competition.