Ping An Insurance Group's Diversification Strategy

Born in 1988 at Shenzhen, Guangdong Province, China Ping An Insurance Group is the first comprehensive financial insurance group of China. Over 17 years of development, Ping An has been developed to a large comprehensive financial service group integrating securities, trust, banking, asset management, corporate annuity with a core business on insurance from a solely property insurance business regional insurance company. Through 17 years of development, Ping An has been in line with the trend of global financial industry's comprehensive development and reform of China's financial industry. Based on the clearly defined diversified strategy of gradual penetrating into other areas in financial industry with the core on insurance services, Ping An is marching at the forefront of the reform in China's financial insurance industry and achieved great performance. This paper concluded experience from Ping An's successe through study of diversified strategy of Ping An Insurance Group. In the process of analysis and study, this paper uses several management theories and tools. Management theories ever adopted include: strategy management, decision-making theory, organization theory, economics, marketing, statistics as relevant. Management tools are: SWOT module and value chain analysis. Using these theories & tools, the author made a comprehensive analysis to PingAn's Internal &External Environment. In the meanwhile, the author develops a in-depth study to uniquness of PingAn's diversified strategy. In the end, some inspirations that come with PingAn's development strategy are concluded to provide valuable suggestions help to other enterprises.