Case Analysis On The Comprehensive Financial Strategy Of "China's Ping An"

In the global economy,the diversified development of the background,financial institutions are facing increasingly fierce competition,the financial holding company as a new organizational model,can play multiple financial synergies,enhance the competitiveness of financial institutions in western countries has become an international trend.Since the beginning of 90 s of last century,our country has been implementing the mode of operation and supervision of "separate operation and separate supervision".Since the beginning of this century,in the face of the challenges of the domestic Internet banking,financial institutions are imperative,financial holding company model usher in new opportunities for development.The strategy of business development plays a key role in the financial holding company,and the strategy has a direct impact on the direction of development and the degree of synergy."Chinese Ping" first proposed "comprehensive financial strategy",based on personal finance to build a one-stop service platform,continuous innovation and breakthrough,has been at the forefront of China's financial holding company diversified financial business development.The analysis of the case of China Ping An's comprehensive financial strategy is of great significance for the development of China's financial holding companies.This article mainly uses the case analysis and comparative analysis method to analyze and study the comprehensive financial strategy of "ping an" in China,in order to improve its development and to other financial holding companies.Firstly,it defines the meaning of the financial holding company and the comprehensive financial strategy,introduces the characteristics of the financial holding company and the comprehensive financial strategy,and expounds the important function of the comprehensive financial strategy in the financial holding company.Secondly,on the basis of this,this paper focuses on the process of the comprehensive financial strategy layout of Ping An in China.Then through the analysis of "China peace" results,summed up with its comprehensive financial industry after the implementation of the advantages,find out the development obstacles,according to the overall risk investment business,increase innovation tends to homogenization and migration problems such as the slow transformation of some optimization suggestions.Finally,the summary of the case of China Ping an integrated financial strategy for the development of other financial holding companies have a greater inspiration.