The Bg Company Market Competitive Strategy

There is an overall analysis against the famous manufacturer of radioactive controlling system in USA intending to enter Chinese nuclear power plant market in the paper and and the good solutions are brought forward. The American company that produces such equipments is a famous company in the world. However, it has low popularity in China. The company wants to cooperate with a mighty local company and establish Joint venture Company so as to introduce its products to China and occupy the market, finally to make its products localization. An overall introduction on the future of Chinese nuclear power market is described in the paper. Through analysis the backgrounds of China-America partnership and the dynamic of cooperation, a two-win opportunity is concluded. As Daya Bay Linao Nuclear Power Plant Ⅱof GuangDong is the target market, in order to work out the sales strategy that fit for Chinese market, the paper expatiate the competition feature and market occupation of rival in China market and find the strongest competitor---French Co.. By using SWOT analysis, the advantages, disadvantages, opportunities and threats are analyzed. The paper also gives a systemic description on cooperative production and introduces the preparatory work to realize the production. After overall analysis, BG considered, the best competitive strategy is bow on attack French Co., BG introduces beam attack the death wound of French company, mean time, BG make alliance with Chinese manufacture to challenge French co.. Chinese partner offered a proposal within three steps to promotion and accelerate pace on manufacture...