Xi'an Jewelery Market History, Current Situation And Development Strategy

Along with the blooming economy of Xi'an, the jewelry market in this city has developed much. But there are still some problems in it which confine it's development. So we have to solve these problems for the future.Based on the market research and information collection from the investigation into the Xi'an jewelry market, the history and the status quo of the Xi'an market have been discussed in this article. In the end, the author give some suggests to the market to solve it's problems.This article is made up of 4 chapters.Based on the researching work of history literature, chapter one mainly reviews the fluctuation of Xi'an jewelry market along with latter-day economy. This chapter comes to three parts. Part one reviews the market fluctuating along with economy and politics form it's very beginning in Qing Dynasty to MinGuo , which was banned after liberation and opened again after Reformation. Part two reviews the market's center location changing with Xi'an's emporium and economy situation in Qing Dynasty and Minguo. Part three revews the changing of jewelry fashion after Reformation.chapter two is something about summarization of jewelry-market-investigation which the penman has done in recent three years. It include such as jewelry consumption of citizen, jewelry distribution site, brand, price and variety of jewelry etc. All of this can make the reader more clear about the status quo of Xi'an's jewelry market.chapter three gives some examples of the defects of the market, which includes discount, form of jewelry business, credit standing, brand defect, lack of professional and sales promotion etc.In the chapter four, author gives some advice to the future of the xi'an jewelry market such as brand method, market method, manage method, credit method and the method of jointing jewelry market with tour culture.In the end, anthor gives conclusion.