The Exploration Of Chinese Luxurious Jewelry’s Market

With the rapid economic growth, China’s market has been the target that theworld’s luxury brands want to occupy as the full of countless opportunities it takes.Especially the high-end jewelry market. At the moment, the domestic high-endjewelry market is occupied by the famous foreign jewelry brands, the domestic brandsare less competitive. Although the high-end jewelry consumption in China has not yetfully blossom, the industry has super power consumption, the future trends ofimmeasurable in recent years, according to the domestic jewelry market performance,the Annual Report of the jewelry brand and market evaluation, as well as the attentionof the public and the and media to the jewelry industry, with this series ofperformance it can be identified that China has entered a period of rapid growth of theluxury products. According to the understanding of the research report on China’sluxury market, China’s luxury consumption patterns has changed from buying luxurycars, yachts and private aircraft to watches and jewelry, and the emerging middle classin China will soon become a mainstay of high-end jewelry consumption.Nowadays, the high-end jewelry brand is lack of luxury, which is mainly reflectedin the Chinese jewelry enterprises lack of the high-end jewelry brand thinking,Luxury jewelry must be in the operation with successful brand, excellent quality,excellent design philosophy, and history precipitation. Any Jewelry brand with longhistory, any one with a long history must have the founder of the idea and the passion,the concept is the soul of the brand. In a sense, the ideas and the concepts determinethe future of China’s high-end jewelry market. Only by changing the ideas and theconcepts of business operations, taking a hard look at the importance of the brand, canChinese jewelry brand occupy the high-end jewelry market gradually, and then theinternational market.