Research On The Innovation Of Profit Model Of China 's Securities Companies

The securities market of China developed a lot of passes through more than 20 years. It changed from the initial disorderly competition, to the present comprehensive standardization management, no matter from the quantity to scale both have made significant growth, but there is still a profit model simplification, profit has obvious periodicity, is highly dependent on the secondary market fluctuations, lack of product innovation and means in market competition, ability of against the risk is weaker, and many other problems. With the rapid development of China’s financial markets, to fulfill the promise about release limitation of foreign financial institutions to enter the Chinese market, foreign competitors will continuously to join, makes our country securities company profit model problems highlighted increase singly. Therefore, how to change the past rely too much on traditional channel profit model of the business, optimize the business structure, market core competitiveness, to maintain long term sustainable development of the brokerage to become an urgent issue. Under such severe situation, the department of securities profession manager gradually recognized by the competent department of innovation is the key to a securities company business transformation, actively promote the innovative development of securities companies. In May 2012, the China securities regulatory commission held a brokerage innovative development seminar, pull open the prelude of the securities industry innovation and development, the securities company obtained the unprecedented development opportunity, into the innovation drive, the transition to a new stage of development.Based on the above macro economic situation and industry background, tries to review the history of the Chinese securities industry and business structure at present stage, through the research status at domestic and abroad were reviewed and comb, evaluation, find the breakthrough point of the research, and then to HT securities co., LTD. as the research object, elaborated the history of the HT securities, organization structure, business situation and problems in industry innovation under the background of HT securities and competitive advantage. With an in-depth analysis is conducted for the main problems of HT securities ’s profit model, In the section of the internal and external factors of HT securities, And then carries on the classification with the Boston matrix analytic method to the existing service to summarize, obtains the HT securities should take a balanced development of the profit model, the steady development of the existing advantages of business, while actively completing the traditional business model of profit model transformation, while the use of innovative tools to vigorously promote new investment business. In the end, some suggestions are put forward to improve the profit model of several specific business, so that it can adapt to the development trend of the securities industry, accelerate the transformation of innovation, and promote the healthy and sustainable development.