Investigation And Comparison Of Two Kinds Of Tourism Culture From The Perspective Of "Pilgrimage"

Tourism demand is rising with the improvement of people’s living standard recently, tourists also have higher requirements about their traveling experiences.They are increasingly seeking the depth of experience of tourism. Faced with the needs of tourists, the development of new tourism projects will require new ideas, and folklore tourism resources bring new vigor and vitality into the development of tourism. Currently more researches are focus on traditional culture and folklore,people regard them as an important part in tourism development, but there’s few researches on how to develop folk tourism activities from the perspective of tourism anthropology.The research was finished in the field of Qufu and Zoucheng,with the methods of study in the theory knowledge of folklore, tourism anthropology, tourism.The present situation of folk tourism’s development and exploitation is analyzed from the perspective of Tourism Anthropology.The customs and rituals in tourist city of Qufu and Zoucheng can be a reference. While "traditional culture", "custom" and "ritual" has long been a place in tourism development,they are developed in varying degree in the development of specific tourism projects and activities, each have different problems.This paper aims at grasping the current tourism(experience) development situation and the two places’ situation by this research and the specific findings of the two different analytic visitors.By two different experiences to explore how to use anthropological of tourism knowledge improve the effect of tourist travel experience. Anthropology of Tourism in the current through the "custom" and "ritual" as the representative of the development of folk tourism Qufu and Zoucheng in the use of experience and lack of analysis, planning and development in the future attempt to travel project activities provide some built as reference.Thesis is divided into the following parts: “Introduction, explains the origin of thesis writing, research value, research status and use of major research methods. The first chapter mainly tells the background in the paper, and defines and explains the concept of“pilgrimage "and" ritual " from the perspective of tourism anthropological.Chapter Two named Impression of Qufu, mainly focus on the field research in Qufu, and tells the Qufu’s general situation,tourism development, and the status of customs and rituals play a role in tourism project development, elaborate its role as well from the perspective of Anthropology of Tourism,and how to grasp it.The third chapter closer to Zoucheng, mainly extract the tourism anthropology’s role and deficiencies by analyzing tourism development status in Zoucheng, by analyzing their travel plans to explain the development of its state in development thinking of Tourism Anthropology.The fourth chapter compares the two forms of culture, the tourism and cultural background of Qufu and Zoucheng can be summarized as two cultural forms, this paper compares the Confucius Culture in Qufu and Mencius Culture in Zoucheng to give a specific explanation for these two different cultural patterns formed by the "pilgrimage" and "the holy" these two different travel experience. Finally, an anthropological summary of Qufu and Zoucheng’s customs and rituals can be a reference for construction planning and development of future tourism project activities.