Theoretical And Practical Research On The Construction Of Enterprise Eco - Circle In Tourism Group

With the rapid development of information technology today, the Internet has profoundly changed the economic and social operation and people’s way of life.The increasing demand for personalized and differentiated development trend of tourists constantly changing pattern of tourism industry and the development of business model. Eonomic globalization is gradually breaking the boundaries of each industry, the development of industrial integration has become an irreversible trend. At the same time, the rapid development of the tourism industry, increasing competition among tourism enterprises, tourism enterprises, between tourism enterprises and tourism related enterprises competition has been continuously strengthened, making the development of the whole industry chain, tourism enterprise ecosystem development has become an inevitable choice. Through the whole industry chain layout, open, collaborative the tourism industry chain, the formation of a closed loop, so as to internalize the external costs of the birth of the internal effect and synergistic effect to Ascension the competitiveness of enterprises and business efficiency, in the industry chain, through the integration of a variety of external political and business relations resources,such as government relations, financial institutions, cooperation between the Union,reasonable construction the tourism enterprise ecosystem, thereby enhancing the overall comprehensive strength of an enterprise. This paper aims to research tourism group enterprises ecosystem development mode, analysis of tourism industry ecological construction mode, and the realizing mechanism, and based on the comprehensive judgments’ theory and practice, summarized tourism group enterprises ecosystem build general rule, put forward reasonable suggestions for the development of ecosystem, in order to tourism group enterprises ecosystem development mode to provide ideas, guidance, but also contribute to tourism group enterprise ecosystem theory study.This thesis consists of seven chapters, which are divided into four parts: introduction, theoretical research, subject analysis and related conclusions:The first part is the introduction, including the contents of the first chapter,mainly puts forward the realistic background of ecosystem construction of tourism group enterprises, and briefly introduces the significance of this study, research methods, framework and innovation.The second part is the theoretical study, including the content of the second chapter and the third chapter, introducing industry value chain theory, ecosystem theory and collaborative theory. A review on the research of tourism industry chain and the ecosystem, and interpretation of related concepts. In the interpretation of the relevant concepts, the concept of the supply chain, industry chain and value chain are analyzed, and the relationship between the industrial chain and the ecological circle is analyzed. And then analyzes the logical development of the rise of industrial chain to the ecological circle, including and new trends of China’s tourism industry chain development present situation analysis, tourism group enterprises from the whole industry chain to ecosystem strategy choice.The third part is the main body of the analysis, including the fourth chapter to the sixth chapter of the content, is also the core part of this article. Through the analysis of the reasons for the construction of tourism group enterprises’ ecological circle, the construction of the ecological circle is drawn out. Construction part introduces the constructing principle, basis and construction elements, the beginning of the operation of industrial ecology, capital operation ecology, ecological alliance and three to the marketing ecology ecological construction. Finally, through the stability analysis and evaluation of the effectiveness of evaluation the ecosystem structure. In the sixth chapter, the author analyzes the practice of the tourism group enterprise ecosystem by the example of the international tourism operation group.The fourth part is the research summary, including the content of Chapter 7, through analysis of the tourism group enterprise ecosystem in the construction of the summary, in order to related areas of group enterprise ecosystem construction and provide the reference. Finally, it points out the deficiencies and limitations of this study.