The Transformation And Opportunity Of Corporate Social Responsibility From The Perspective Of Shared Value

The traditional theory of corporate social responsibility hold the view that being the most widely subject of economic market, enterprise by no means can escape the nature of pursuing profit maximization, and enterprise will sacrifice the interest of other social subjects inevitably for the process of achieving this goal. Thus, the theory asks companies to take the initiative to shoulder social responsibility, taking into account the welfare of the whole society. However, enterprise is also "restrained" by this responsibility in a very long period of time. On the one hand, most of the business is really dependent on the consumption of social resources to promote the development of enterprise itself. On the other hand, talking from a business perspective, the responsibilities companies are required to fulfill indeed become a "burden." of the company by the contrast of financial indicators intuitively. But the concept of shared value broke through the bottleneck of this situation. Shared value never separate social responsibility and business interests into two irrelevant sectors, On the contrary, it combined the but interests of both companies and other stakeholders together, and then find methods to achieve new growth for enterprises through the way of this approach.Therefore, this paper attempts to analyze that which transitions can shared value bring to corporate social responsibility, as well as what kind of development opportunities can corporate social responsibility meet with after the transition, and reexamining the relationship between enterprise and other social subjects in this process. In the perspective of shared value, corporate social responsibility will no longer regard as a heavy burden, companies can even implement corporate social responsibility and create economic benefits at the same time, while enterprises can also redefine their products and markets through the implementation of social responsibility and create new values.