Research On Development Strategy Of HL Geological Prospecting Company

Enterprise development strategy is the soul and platform of the enterprise’s development. It can guide the direction of enterprise development,Clear enterprise business, guide the enterprise resource allocation, show clear the Enterprise development strategy and the development measures.Paper based on the related theories of enterprise development strategy, this paper introduces the geological prospecting HL company development present situation and the existing main problems, using PEST analysis tools and porter five model for analysis of macro and industry environment for the development of the enterprise, put forward the optimization of industrial structure, vigorously develop "great geology", create brand advantage, upgrading personnel, carry out capital management, fine management, and strive to explore the "two markets" series of strategic measures. From the allocation of resources security, team construction, cultivating enterprise core competitiveness and enterprise culture, etc., puts forward the safeguard measures of implementation strategy.