Study On Corporation Business Marketing Strategy Of Huaxia Bank, Xian Branch

The Huaxia bank is the going on the market joint stock system commercial bank,the headquarters is located in Beijing.Xi'an Branch passes through five-years steady managements,founds the deep characteristic road of the development,holds the suitable share in the market,has certain influence.Xi'an Branch relates line of business directly to the company business development condition the management achievement,is deciding the bank survival and the development to a great extent.At present under the condition,how promotes to the company business market marketing ability to achieve the market marketing goal, then raises the bank whole management level,is we urgent needs to study the solution the question.The Xi'an Branch market marketing goal realization needs to receive factor and so on customer,government,Central Bank,financial same business restrictions.The current market marketing strategy already did not adapt the situation development.Under this kind of background, myself according to many years practice work experience,in to the domestic and foreign banking industry market marketing theory knowledge study foundation in,the utilization apply theory to reality,the method which the qualitative analysis and the quantitative analysis unify. Embarks from the search current market marketing game theory,profits from the market which in the Western same type the small commercial bank succeeds to locate the experieuce,has carried on the analysis to line of business to the company business market marketing strategy present situation and the existence question,thought the marketing idea.the market segmentation and the localization,the market marketing organization system,the human resources machine market marketing combination factor is the current existence main question.The paper also further analyzes the macroscopic economic environment and the microscopic environment the influence which produces to its service market marketing strategy.In view of above proposed the question and has the reason for to carry on the design to the company business market marketing strategy,and proposes the corresponding necessary safeguard measure,Thought in the marketing idea,the marketing goal,the marketing organization manages,the marketing strategy combination aspect must urgently need the improvement.Simultaneously must establish the risk early warning the human resources,the information system safeguard mechanism.thus optimizes the existing marketing pattern.Took to the company business market marketing system,hoped can have the help to my line to the company business market marketing concrete practice.Causes Huaxia bank Xi'an Branch to the company business market marketing enhancement competition strength,the realization also to be good has the quick development...