Research On The Development Strategy Of People 's Livelihood In Inner Mongolia

Bestpay business with financial, telecommunication, Internet triple attributes, is one of the core competitive advantage of China telecom in emerging business field. Livelihood issue is fundamental of country, related to the vital benefit of the masses, is the cornerstone of stability of the state. Take Bestpay serving the people’s livelihood as a starting point, the paper show clearly that serving the people’s livelihood is the key to sustainable development of enterprises, while serving the people’s livelihood is a differentiated highlight of Bestpay, to maintain its leading position in the field.By describing the development process of Bestpay, analysising external and internal environment, building development strategy of Bestpay that focus Inner Mongolia people’s livelihood application, developing a detailed implementation of strategy, the paper describes the strategic vision of Bestpay involve communication, payment, financial. Through analysis the opportunities and challenges on the road of development, advantages and disadvantages faced, available resources, marketing ability, technical capability, service capacity, the paper proposed the strategic framework:integrating application resources, creating advantages of technological innovation, enlarging and strengthening rapidly and becoming the leader.This study aims to combine theory and practice, follow the direction of enterprise development, provide solutions to resolve the problems Bestpay faced. Give the developing enterprises as reference.