| With the deepening of China’s economic reform, China’s real estate market has to a buyer’s market from a seller. Real estate companies in order to obtain development in the fierce competition, is imperative to carry out competitive intelligence activities. This paper describes the basic characteristics of China’s real estate industry competitive intelligence needs, and to explore the factors affecting the real estate industry competitive intelligence from both subjective and objective requirements; on the basis of the competitive environment is detected from the real estate industry, competitor analysis, the core technology to track, Faced with competition policy to develop four specific application of competitive intelligence to analyze the real estate industry; then noted that competitive intelligence in China’s real estate problems in the application, namely: lack of awareness of competitive intelligence, competitive environment monitoring is not comprehensive, competitors point and dimensions Analysis of lack, lack of effective competition in the project analysis; and finally puts forward feasible suggestions Chinese real estate industry competitive intelligence applications, including: raise awareness of the real estate business competitive intelligence, correctly analyze the competitive environment and competitors, focusing on the real estate industry competitive intelligence collection, continuing to explore and use a better competitive intelligence analysis, competitive intelligence to strengthen the real estate management, establish a more comprehensive system of competitive intelligence. |
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