Research On The Development Strategy Of NMG Bank 's Personal Finance Business

With the steady development of economy as well as the increasing residents’ disposable income, more and more people investing in the different kinds of high yield personal finance products by banks. At the same time, many banks issue new strategy to develop their personal finance business and take over the personal finance market in order to adjusting their assets structure and absorbing more extra deposits against the increasingly competitive environment.The paper detailed account of the current situation、development strategies and existing problems of the personal finance of NMG Bank. With the PEST and SWOT analysis the environment of the NMG Bank, together with its related security measures, we hope we can find out a new development direction, improve the competitiveness of NMG bank.