XX Bank Chengdu Branch Personal Finance Business Development Strategy Analysis

Personal finance business with commercial banks refers to business where commercial banks provide a series of financial services to natural persons by its advantages including widespread network, technology, talents, information and substantial reserves. The banks collect all available resources from their customers and design different products or product combinations to meet the need of different customers according to their risk preference, in this way they can help customers to gain the expected profit and fulfill their future plans.Personal finance business has become highly developed with foreign commercial banks, but it's still at the initial stage on our domestic market. With continuous increase of people's income, there's a pressing demand for personal finance business on the market. On the other hand, more and more domestic commercial banks become to realize it's important and necessary to conduct the business and start paying more attention to its research and further development. They also put it as a crucial means of competition for key customers and a new growth point of profit. Therefore, they're working hard to develop diversified finance services by exploring different ways of development that will suit best.The article will conduct discussions on how XX Bank Chengdu Branch can effectively develop its personal finance business under current conditions where competition becomes tougher. We should determine our own strategy of development by fully understanding the business scope, learning from advanced experience with foreign banks and making comprehensive analysis of our advantages and disadvantages.The article consists of five sections:Section One: Background of topic selection; Meaning, purpose and methodology of researchSection Two: Definition and theories of personal finance business.Section Three: Advanced experience from foreign commercial banks; Analysis of current situation of personal finance business with XX Bank Chengdu Branch by means of comparison and SWOT analysisSection Four: Solutions to existing problemsSection Five: Conclusion and other suggestions.Although the analysis is mainly involved with personal finance business with XX Bank Chengdu Branch, its conclusion is general, which can provide a good reference for commercial banks to conduct their own personal finance business.