Research On The Personal Finance Business Development Strategy Of A Bank

Personal finance business has gradually become the important channel for internationalcommercial bank to get profit. In our country with the deepening of the reform and openingup, people’s lives and personal savings have been greatly improved, and also are the numberof high net worth individuals and their wealth. Personal finance industry has great potentialmarket value, and the commercial bank has made it as the important way to increase theincome and profit level. As a local commercial bank, A Bank is late in personal financebusiness. Based on the analysis of present situation and development trend about the domesticand foreign bank individual financing business, the text draws lessons and exploresdevelopment strategy for A Bank to increase individual financing business companied withthe third party finance business philosophy. At the same time the text can be helpful for thelocal commercial bank to explore personal finance business. The main work and results of thearticle are as follows：（1）Reviewing the personal financial management business at home and abroad. Foreigncommercial banks have look on personal finance as the important component of the retailbanking business,and the products, services, operations, and management have been relativelymature；At the same time new personal finance business models are alternatives to traditionalpersonal finance business, and become the market development trend. In our country Personalfinance business grows in recent years, but there are many gaps compared with theinternational level.（2）Deeply analyzing the current situation, problems and development prospects ofpersonal finance industry of Weifang bank. We can see the individual financing businessdevelopment of Weifang bank is still in its infancy, and the management, marketing, product, pricing, talent, and technology need to be improved. While Individual financing business hasa bright future with the updating conception and reform.（3）Refining the development strategic target and key tasks of A bank in personalfinancing business. The development strategic target of A Bank is put forward which is tobecome a wealth manager in international standards with strong competitiveness in localmarket. Wealth management business can become a breakthrough for A Bank to remainstable customer resources, expand the market, increase the differentiation and corecompetitiveness, and also can become a new business growth point to implement blue oceanstrategy. The key tasks such as product positioning, market segments, select of targetcustomer are brought up, and the service idea of taking the customer as center is alsoproposed（4）Putting forward the security measures to ensure the sustainable development ofpersonal financing business of Weifang bank, which are Concept innovation, serviceinnovation, product innovation, technological innovation, talent cultivation and the customerfostering.