Research On O2O Business Model Of Company

As the product of the development of Internet marketing,O2O business model has emerged at the beginning of China’s e-commerce market. Especially in the southeast coastal areas in China, its development is rapid. But the main application fields of 020 for life services. In domestic clothing brand, the integrated application of 020 business model of enterprise is still rare. With respect to the manner of 020 business model to build the research is significant. Rely on the franchise-way to join in the past ten years high speed development of A company due to the impact of network marketing, development and expansion speed greatly slowed, how to combine 020 mode and its characteristics, create A new growth point of enterprise as its top priority.This article first elaborated the research background and significance, the business model theory and the basic situation of the domestic women’s clothing industry the main business model to do A simple introduction, and then discuss the development of the 020 mode in China the status quo, in turn, introduces the basic situation of A company, and based on the analysis of its in the face of market environment, and made A SWOT analysis, this paper expounds the advantages and disadvantages of the existence of A company, in the face of opportunities and threats, and gives A basic framework of enterprise 020 pattern; Later, on the basis of related theory and field survey, and overall investment of the project is forecasted future charging period of earnings, and use the financial payback period of investment, financial net present value, loan payback period, internal rate of return measures such as economic evaluation was carried out on the research project. Thus research conclusion-investment 020 strategic choice, A company is necessary and feasible.Although this paper is 020 mode to build A company, but due to the inherent in A company representative, on how to construct it can to A certain extent, the promotion, enterprise development 020 business provides reference for other garments...