Research On Marketing Strategy Of Third Party Payment Business In PayPal Company In China

PayPal is the world’s leading third-party payment service provider; PayPal entered the Chinese market in 2005, competing with Alipay in the domestic RMB payment service. PayPal ultimately exited the domestic RMB payment service under the influence of free strategy of Alipay, followed by the business focus is positioned with its global strengths to provide cross-border services to third-party payment of cross-border electricity provider, after several years of development. PayPal in China has become the world’s fourth largest of its profit centers. Paper analyzed the market of the third-party payment and marketing environment, under the guidance of the theory of the marketing and the third-party payment company. The marketing strategy of PayPal in China was targeted research. For its key issues existed in the marketing strategy, paper put forward the corresponding marketing strategy adjustment programs. As to ensure the smooth implementation of the adjustment program marketing, has put forward three key safeguards.