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Zou Tao-fen Medium Business Ideas Discussed

Posted on:2011-01-27Degree:MasterType:Thesis
Country:ChinaCandidate:D J WuFull Text:PDF
GTID:2208360308480334Subject:Journalism
Abstract/Summary:PDF Full Text Request
His Publishing ideas came form Highly unification of Editing ideology and Management ideas, it was the reflection of "standing for public forever". In the old period of china, Tao fen implemented humanized management strategies:He urged the implementation of cooperative with socialist nature of management system; he advocated everyone was equal; he adopted strict talent enrollment system; developed the ability of employees in the actual work; advocated a worker safeguard system; executed seven hours everyday; implemented allowance system; he also advocated for the worker to create good learning and working environment.Tao-fen had a unique business strategy:he attached great importance to the market research; he paid great attention on the quality of newspapers and magazines; he stressed the concept of time and work efficiency; His spirit of service for readers; He was responsible earnestly on mailing publications for readers; we also have great reference value nowadays.
Keywords/Search Tags:Tao-fen Zou, Service spirit, Management idea
PDF Full Text Request
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