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On The Value Of Media Products And To Achieve

Posted on:2011-03-16Degree:MasterType:Thesis
Country:ChinaCandidate:X L GaoFull Text:PDF
GTID:2208360305959590Subject:Political economy
Abstract/Summary:PDF Full Text Request
Media products as an information product, and be closely linked with people's daily life.With the development and progress of science and technology, media share in the national economy growing, the media function and form the product diversification has emerged.However, the media production process and the traditional material production is different; media products, tangible and intangible nature makes the media product as a commodity the value of the tangible goods and the general realization of the difference.Therefore, research and realization of the value of media products, not only from the theoretical value of the formation of media products to solve the problem, but in reality you can own characteristics for Weiqi media products to provide ideas and methods to achieve value.Article in the qualitative analysis and quantitative analysis, based on existing research results of domestic reference, using the literature research, descriptive research methods, mathematical methods, simulation and empirical analysis of the method, discusses the value of the media products andvalue realization, and according to product-specific dual-media support for media products proposed model the general principles of profit maximization.Formed from the terms of the value of media products, in the traditional sense that only the living labor is the only source of value, only the value of material produced before, but with the development of technology, a lot of mental work, the scientific labor, mental labor and management workinvolved in the media production process, then the value of these labor whether the media product value, the value of the source of what will help to address this issue the legality of the value of media products in theory be supported.Products from the media in terms of value realization, multi-media product attributes make their ways to realize the value of media products in many ways of presentation.However, to maximize the value of media products to achieve is to play media products, product attributes, through its information and entertainment channels in the market to achieve its maximum profit.
Keywords/Search Tags:media products, value formation, value realization, double support mode
PDF Full Text Request
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