It Broadcasting Industry In China And Countermeasures

In recent years, the new media based on information technology has brought great impact on broadcasting industry. At the same time, the impact upon broadcast from the evolution of technology has become increasingly obvious. Under the new media circumstances, especially the information technology used widely in media, discussing the development Strategies of China's broadcasting industry bears great practical significance.On one hand, this thesis, through research and textual analysis, combs the historical context of the development of the Chinese Broadcasting, presents a panoramic view of the creation of the broadcasting industry in China, change and development, and also analyzes the characteristics of the development of various historical periods and the current status of China's broadcasting industry, particularly the problems arising from Information Age--the new media environment. On the other hand, through analysis of the evolution of broadcasting technology, this paper explains the evolution of technology, particularly the innovation and development play an important role in promoting China's broadcasting industry, puts forward the development strategies of broadcasting industry under new media environment and brings up suggestions for the development of China's broadcasting industry.The thesis, based on considerations of today's media environment, combined with the development of the Chinese way of broadcasting, combined with the views of McLuhan media technology as the starting point, sorts out and analyzes the broadcasting features in different historical periods, and then finds the law of its development to provide the ideas and information for China's broadcasting industry in modern media environmentThe whole thesis is divided into four chapters. The first explains the concepts and introduces theories. The second combs the development of broadcasting industry to show the characteristics of each period clearly. The third is the core chapter, focusing on analyzing the current status of China's broadcasting industry, so as to understand the specific characteristics of China's broadcasting industry in the new media environment. The fourth is the focus of this paper, combined with today's information age to explore the prospects for the development of the broadcasting industry in China.The thesis is a comprehensive analysis of technology evolution and history of broadcasting industry, thus profoundly reveals broadcasting technology has a great pushing effect on the development of broadcasting industry. Meanwhile, this paper comprehensively studies the inside reflection of the pushing effect, so as to capture obtain some correlation between the two, search and think for China's development of broadcasting industry on theoretical level.