The Research On Broadcasting Technology And Development Characteristics Of China Broadcasting In Multi-medium Times

Multi-medium is not only a fashionable noun. For you see ,there's a close connection between broadcasting and multi-medium. It is new used frequently in our society. It is a great influence on the news-broadcasting realm, including both pragmatic and academic circles.People always confuse the understand of multi-medium, although they go after this like a flock of ducks. The misunderstanding of this article is so great that it block people to understand the attribute of the multi-medium. The consequence in academic circles is that it cut off the connection between the broadcasting and the multi-medium, and makes the research on the broadcasting medium and multi-medium failed to grasp the main points. And the consequence in pragmatic circles is that it makes the broadcasting fail to play the must important role of its superiority.The most advanced technique-the digital technique, the net technique and the satellite technique-of the information time make the broadcasting become the real "broadcasting". The manifestation is that, in this way, the broadcasting can surmount obstacles made by the government, while the traditional way of broadcasting plays a limited role.And at the same time, the apply of the three technique makes the broadcasting industry changed greatly, especially the influence of techniques on the broadcasting.This article just try to analyze the present situation of china broadcasting, and further more, it makes a certain research on the trend of china broadcasting in this multi-medium time.