Response To International News Reports Said

Under the circumstance of the prevailing globalization and evolutionary new media, we can see that, on one hand, Chinese readers concern more and more about the international news with China's broader participance into world affairs. However, lack of own international news resources, local newspapers exposes thoroughly the problems of homogeneity, sequaciousness, fragmentation and entertainment-orientedness. As a result, they are losing their readers. On the other hand, Internet, Blog and MicroBlog make it possible that everyone can be the reporter, which cuts the cost greatly on international news reporting as well as endows the news with more efficiency and interactiveness. In this regard, new media are toughly challenging the local newspapers. How do the Chinese local newspapers adapt themselves to the reality? Precise knowledge of self and precise knowledge of the threat leads to victory. By emphasizing on China-related international news, recruiting an authoritative machine, providing indepth analysis on the basis of the concept of glocalization as well as taking full advantage of new media news resources and communication channels, local newspapers find their way ahead.