East Today "picture Strategy For The Resolution

With the coming of era "reading images" , the use of photograph becomes more and more important on the page of newspaper. The theory of photograph using has been studied, but most of them are about news photograph. The study of Metropolis Daily' s photograph is especially infrequent. Orient Today which was founded in 2004 and which is a typical Metropolis Daily becomes the black horse of the Henan mediums within only 3 years. Photograph on Orient Today of 2007 is this thesis' s study object. The photograph of this thesis is "large photograph" which refer to all the ways of communicating news except character. It includes news photograph, picture story, illustration photograph, news sketch map, news cartoon etc. Because layout has great application with photograph, layout is also the object of this thesis.First, the author analyses the actuality of Orient Today' photograph using. The front page is lively. News photograph reflects news more cleverly. The photograph using on the page of sports and entertainment edition is becoming more and more "magazinized" . Cartoon expresses abstract meaning. Visual centre is stood out by using visual language. The characteristics of Orient Today are analysised which based on the actuality. News photograph expresses humanistic care. The layout is in accord with the citizen' s visual habits.At the same time, Orient Today also has shortages: photograph on the supplement is not innovated. Citizens will be tired with the same event photograph which is published continuously. The ethic and morality of photograph using is not been paid attention enough. Based on all viewpoints above, some suggestions is been brought. For example, Orient Today can found the visual brand, mutual communication and perfect news visual department. It can also win with the new media.