Programmable Logic Device (PLD) is an important branch of semiconductor. Along with the growing of China economy, the PLD is being more widely applied in the Telecommunication, Consumer and Automation industry. Meanwhile, the PLD market is being developed quickly in China.X Company is the leader of the world wide PLD industry. In the past several years, X Company made certain development in China, but it is also behind its major competitor in China market share. This paper analyzed the internal and extern environment for X Company in China, and then discussed its China cooperation, business strategy, proposed the solution for its China strategies and the realization of the strategies. |